Reputation Management in a Nutshell

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If you have not done Reputation management before, you probably think it is more difficult than it really is. It is not that different from other marketing media. In fact, you should integrate it with your other promotional efforts. This article will give you a brief outline of how to use Reputation management.

How to Use Sound Reputation Management

Reputation ManagementFirst, you need to construct a business website. This will involve a good bit of study before you put your site online. Look for information about Search Engine Optimization online. Read the Reputation Management advice from the search engine companies themselves. They want to help. They provide many services, keeping track of who visits your site and why, what they do there, and so on. They give you guidance on choosing the keywords and phrases that will bring search engines to your site. Focus on these keywords. They are central to success. Choose ones that accurately describe your business. Choose ones that narrowly define it rather than broadly defining what you offer. This alone will help raise your page rankings. Doubtless you have used a search engine, typing in a subject you want information on, and then getting a list that is hundreds of pages long. All these listings are competing with one another. How many pages do you look at? You probably only look at the first two or three pages. That means the lower ranking listings do not get seen. To get your business ranked in those early pages requires good use of SEO.

Once your site is functioning, you will communicate with customers through email a lot. Let people know you will not sell their email address, or misuse it in any way. Let them know they can opt out at any time, if they wish. People need this assurance in order to have the confidence to give you their email address. Your email list is very important to promoting your business. It allows you to reach your customers and give them buying incentives so they return. Be sure you do not overdo it, though. Don’t flood them with emails. They will become annoyed and opt out. Instead, offer them a choice. Do they want an email daily giving sales offers, or weekly, or monthly? Few people will turn down a monthly email offer, so you will keep them on your email list. This is your customer base.

A website allows you to post special offers and price changes and new product information more quickly and easily than in media used before the Web started. It allows you fluidity and flexibility. Through your emails, you can offer discounts and special deals to your biggest customers only.

A free sample product as an introductory offer is a good way to get new customers to buy. Or, it can be a “buy one, get one free” offer.

Everyone is looking for a better price. Offer a range of discounts to your customers, depending on how much and how often they buy.

Giving a customer a discount when they refer a new customer to you will also help grow your base.

Don’t forget to let people close to you, your friends, family and neighbors, know about your new website. Ask for feedback: their personal reaction to the site. Was it easy to use? Was there anything confusing about it? Do they have a recommendation for improving the site?

These tips can help you begin using Reputation management to promote your own business. Don’t hesitate because you were born before the computer age. The Internet is for everyone.

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